“Time is the ultimate luxury”
In this new episode of the Never Overdue Podcast, Jean-Baptiste Fabbricatore joins Jean Paul Van Damme.
After 17 years of entrepreneurship in the media and communications sector, he made the switch to aviation and today leads the Belgian branch of Jetfly, the market leader in fractional ownership of private jets.
From media entrepreneur to the cockpit of private jets
After a successful career in media, Jean-Baptiste chose a drastic change of course. Today, he is at the helm of Jetfly Belgium.
His story proves that switching to a completely different sector is possible when you focus on transferable skills: listening to customers, thinking of creative solutions, and communicating clearly. It was precisely that outsider perspective that gave Jetfly a new commercial approach.
Fractional ownership: the democratization of private jets
Where private flying was once exclusive to a few, Jetfly makes it more accessible by sharing ownership among multiple clients.
The model lowers the barrier to entry, offers predictability, and removes all operational concerns. Clients enjoy the freedom of their own aircraft without having to worry about maintenance, pilots, or scheduling.
Sustainability at cruising altitude
Private jets and sustainability seem incompatible at first glance. Nevertheless, Jetfly wants to take responsibility.
Jean-Baptiste acknowledges the ecological challenge but focuses on concrete improvements: route optimization, avoiding empty flights, and the use of Sustainable Aviation Fuel. In this way, Jetfly combines high-end service with environmental awareness.
Time as the ultimate luxury
For Jetfly’s clients, it ultimately comes down to one thing: saving time.
By flying directly to smaller airports and avoiding wait times, clients save hours and sometimes even days per trip. Time savings thus become a strategic advantage, not just a luxury product.
About our guest:
Jean-Baptiste Fabbricatore is Country Director Belgium at Jetfly, the European market leader in fractional ownership of private jets.
He started his career in the media and communications sector, where he founded and expanded a digital media platform. After 17 years of entrepreneurship, he chose a new challenge in aviation.
With his commercial vision and customer-oriented approach, Jean-Baptiste builds bridges between high-end service, operational efficiency, and sustainable innovation. His story is one of courage, adaptability, and translating skills to entirely new sectors.
