{"id":3366,"date":"2026-01-15T12:59:07","date_gmt":"2026-01-15T12:59:07","guid":{"rendered":"https:\/\/aaa.be\/never-overdue-podcast-24\/"},"modified":"2026-09-08T07:59:35","modified_gmt":"2026-09-08T07:59:35","slug":"never-overdue-podcast-24","status":"publish","type":"post","link":"https:\/\/aaa.be\/fr\/never-overdue-podcast-24\/","title":{"rendered":"ENTREPRENDRE EN P\u00c9RIODE D\u2019INCERTITUDE"},"content":{"rendered":"\n<h2 id=\"h-peter-de-keyzer-over-ondernemen-in-onzekere-tijden\" class=\"wp-block-heading\">Peter De Keyzer sur l\u2019art d\u2019entreprendre en p\u00e9riode d\u2019incertitude<\/h2>\n\n<p class=\"wp-block-paragraph\">Comment prendre de bonnes d\u00e9cisions lorsque l\u2019avenir est incertain ? Quelle est l\u2019importance du cashflow pour la croissance ? Et pourquoi, selon Peter De Keyzer, l\u2019optimisme n\u2019est-il pas une attitude na\u00efve, mais un choix d\u00e9lib\u00e9r\u00e9 ?  <\/p>\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode du <strong>Never Overdue Podcast<\/strong>, Jean-Paul Van Damme (AAA) s\u2019entretient avec <strong>Peter De Keyzer<\/strong>, \u00e9conomiste, entrepreneur, auteur et fondateur de l\u2019agence de communication strat\u00e9gique Growth Inc.<\/p>\n\n<p class=\"wp-block-paragraph\">La discussion porte sur l\u2019\u00e9conomie, mais surtout sur <strong>l\u2019entrepreneuriat, le cashflow, la prise de d\u00e9cision et la r\u00e9silience<\/strong>. Car si les mod\u00e8les \u00e9conomiques peuvent expliquer ce qui se passe, ce sont finalement les individus qui d\u00e9cident d\u2019investir, de prendre des risques et de b\u00e2tir une entreprise. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Never Overdue Podcast met Peter De Keyzer Afl.24\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LX4RQ1yzHmQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=LX4RQ1yzHmQ\">Regarder sur YouTube<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/show\/5MHsKyCL1npgGqldQbLx\">Never Overdue sur Spotify<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/be\/podcast\/never-overdue\/id1749547629\">Never Overdue sur Apple Podcasts<\/a><\/div>\n<\/div>\n\n<h2 id=\"h-wat-kunnen-ondernemers-leren-van-een-econoom-die-zelf-ondernemer-werd\" class=\"wp-block-heading\">Quels enseignements les entrepreneurs peuvent-ils tirer d\u2019un \u00e9conomiste devenu lui-m\u00eame entrepreneur ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Peter De Keyzer a lui-m\u00eame franchi le pas, passant d\u2019\u00e9conomiste en chef \u00e0 entrepreneur. Non pas pour d\u00e9laisser son expertise \u00e9conomique, mais pour en accro\u00eetre l\u2019impact sur le terrain. <\/p>\n\n<p class=\"wp-block-paragraph\">Selon De Keyzer, les mod\u00e8les \u00e9conomiques expliquent avant tout les \u00e9v\u00e9nements. <strong>C\u2019est ensuite aux entrepreneurs de d\u00e9terminer ce qu\u2019ils en font.<\/strong> La croissance na\u00eet lorsque les individus prennent des d\u00e9cisions, osent prendre des risques et assument leurs responsabilit\u00e9s, m\u00eame lorsqu\u2019ils ne disposent pas de toutes les informations.<\/p>\n\n<p class=\"wp-block-paragraph\">C\u2019est ce qui, selon De Keyzer, rend l\u2019entrepreneuriat fondamentalement diff\u00e9rent de la pr\u00e9vision. Il n\u2019est pas n\u00e9cessaire de savoir parfaitement ce que l\u2019avenir r\u00e9serve pour pouvoir prendre une d\u00e9cision aujourd\u2019hui. <\/p>\n\n<h2 class=\"wp-block-heading\">Pourquoi le cashflow est-il si crucial pour la croissance ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Une entreprise peut voir son chiffre d\u2019affaires cro\u00eetre tout en subissant une pression financi\u00e8re. Selon Peter De Keyzer, il est donc primordial de ne pas confondre chiffre d\u2019affaires et sant\u00e9 financi\u00e8re. <\/p>\n\n<p class=\"wp-block-paragraph\">Surtout lorsque les clients imposent de longs d\u00e9lais de paiement, la croissance peut exiger un fonds de roulement suppl\u00e9mentaire. Les factures doivent \u00eatre suivies de pr\u00e8s et les entrepreneurs doivent \u00eatre attentifs au moment o\u00f9 l\u2019argent rentre r\u00e9ellement. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Le cash n\u2019est donc pas un d\u00e9tail de l\u2019administration financi\u00e8re, mais un facteur strat\u00e9gique de croissance.<\/strong> Demander des acomptes, assurer un suivi rigoureux de la facturation et maintenir une liquidit\u00e9 suffisante peuvent emp\u00eacher qu\u2019une croissance r\u00e9ussie ne devienne elle-m\u00eame un risque financier.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour les entrepreneurs, cela signifie que le chiffre d\u2019affaires, le profit et le cashflow sont des \u00e9l\u00e9ments distincts qui m\u00e9ritent chacun une attention propre.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka-1024x256.webp\" alt=\"\" class=\"wp-image-1390\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2026-01-05-143455_etka.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-hoe-neem-je-beslissingen-wanneer-de-economie-onzeker-is\" class=\"wp-block-heading\">Comment prendre des d\u00e9cisions quand l\u2019\u00e9conomie est incertaine ?<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u2019inflation, les prix de l\u2019\u00e9nergie, les d\u00e9veloppements g\u00e9opolitiques et les mutations technologiques complexifient l\u2019environnement \u00e9conomique. Mais selon De Keyzer, ces incertitudes ne doivent pas devenir une raison pour reporter ind\u00e9finiment les d\u00e9cisions. <\/p>\n\n<p class=\"wp-block-paragraph\">Les entrepreneurs qui attendent que toutes les informations soient disponibles finissent par ne plus pouvoir d\u00e9cider du tout. En pratique, il s\u2019agit de combiner des chiffres pertinents avec l\u2019exp\u00e9rience, l\u2019intuition et la volont\u00e9 de rectifier le tir. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019incertitude ne signifie pas l\u2019incapacit\u00e9 de d\u00e9cider. Elle signifie qu\u2019il faut \u00eatre pr\u00eat \u00e0 adapter sa d\u00e9cision lorsque de nouvelles informations deviennent disponibles. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019optimisme est-il important pour les entrepreneurs ?<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u2019une des id\u00e9es centrales de cet \u00e9change est que <strong>l\u2019optimisme peut \u00eatre un choix<\/strong>. Selon De Keyzer, les gens ont tendance \u00e0 accentuer les d\u00e9veloppements n\u00e9gatifs et \u00e0 rendre les progr\u00e8s positifs moins visibles. <\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019entrepreneuriat demande pr\u00e9cis\u00e9ment un autre r\u00e9flexe. Celui qui lance une entreprise ou investit dans la croissance part du principe qu\u2019il existe des opportunit\u00e9s, m\u00eame lorsque les conditions ne sont pas parfaites. <\/p>\n\n<p class=\"wp-block-paragraph\">L\u2019optimisme ne signifie pas pour autant ignorer les probl\u00e8mes. Cela signifie partir du principe que les probl\u00e8mes peuvent \u00eatre abord\u00e9s et que le progr\u00e8s reste possible. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi-1024x256.webp\" alt=\"\" class=\"wp-image-1391\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2026-01-05-143509_hsxi.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-waarom-zijn-economische-modellen-niet-voldoende-om-groei-te-verklaren\" class=\"wp-block-heading\">Pourquoi les mod\u00e8les \u00e9conomiques ne suffisent-ils pas \u00e0 expliquer la croissance ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Les mod\u00e8les \u00e9conomiques peuvent aider \u00e0 comprendre les \u00e9volutions, mais ils n\u2019expliquent pas totalement pourquoi les individus font certains choix.<\/p>\n\n<p class=\"wp-block-paragraph\">Selon Peter De Keyzer, le progr\u00e8s \u00e9conomique est finalement port\u00e9 par des personnes qui <strong>prennent des initiatives, investissent, entreprennent et acceptent les risques<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Cela fait de l\u2019entrepreneuriat un moteur essentiel de la croissance \u00e9conomique. Les conditions \u00e9conomiques ne sont pas les seules \u00e0 d\u00e9terminer ce qui se passe ; les d\u00e9cisions des entrepreneurs individuels et des entreprises jouent \u00e9galement un r\u00f4le. <\/p>\n\n<h2 class=\"wp-block-heading\">Que peuvent retenir les entrepreneurs de cet entretien avec Peter De Keyzer ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Les le\u00e7ons les plus importantes sont remarquablement concr\u00e8tes. <strong>Comprenez votre environnement \u00e9conomique, mais n\u2019attendez pas la certitude. Surveillez votre cashflow pendant votre croissance. Et continuez \u00e0 chercher des opportunit\u00e9s, m\u00eame lorsque les circonstances sont incertaines.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pour les entrepreneurs et les dirigeants d\u2019entreprise, cela signifie que la r\u00e9silience ne consiste pas seulement \u00e0 \u00e9viter les risques. Il s\u2019agit aussi de la capacit\u00e9 \u00e0 prendre des d\u00e9cisions, \u00e0 porter des responsabilit\u00e9s et \u00e0 s\u2019adapter lorsque la r\u00e9alit\u00e9 change. <\/p>\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, l\u2019optimisme n\u2019est pas une confiance aveugle en l\u2019avenir. C\u2019est la conviction que l\u2019on peut soi-m\u00eame influencer ce qui se passera demain. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv-1024x256.webp\" alt=\"\" class=\"wp-image-1392\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-01-05-143523_wyrv.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-conclusie-optimisme-is-een-ondernemerskeuze\" class=\"wp-block-heading\">Conclusion : l\u2019optimisme est un choix entrepreneurial<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u2019entretien avec Peter De Keyzer montre qu\u2019entreprendre en p\u00e9riode d\u2019incertitude ne signifie pas qu\u2019il faille attendre que l\u2019avenir devienne pr\u00e9visible.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Les mod\u00e8les \u00e9conomiques peuvent donner une direction. Les chiffres peuvent rendre les risques visibles. Mais en fin de compte, ce sont les entrepreneurs qui doivent d\u00e9cider.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Dans ce cadre, la discipline financi\u00e8re est essentielle. La croissance ne requiert pas seulement du chiffre d\u2019affaires et des clients, mais aussi suffisamment de cash pour financer cette croissance. <\/p>\n\n<p class=\"wp-block-paragraph\">Le fil conducteur est donc simple : <strong>comprenez l\u2019incertitude, surveillez votre cash, osez d\u00e9cider et gardez la conviction que le progr\u00e8s est possible.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Car selon la vision de Peter De Keyzer, l\u2019optimisme n\u2019est pas de la na\u00efvet\u00e9. C\u2019est le choix de ne pas regarder uniquement ce qui peut mal tourner, mais aussi ce que l\u2019on peut r\u00e9aliser soi-m\u00eame. <\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.growth-inc.be\/\">Growth Inc<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aaa.be\/fr\/solutions\/\">En savoir plus sur AAA<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-veelgestelde-vragen-over-peter-de-keyzer-en-ondernemen-in-onzekere-tijden\" class=\"wp-block-heading\">Questions fr\u00e9quemment pos\u00e9es sur Peter De Keyzer et l\u2019entrepreneuriat en p\u00e9riode d\u2019incertitude<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Qui est Peter De Keyzer ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Peter De Keyzer est \u00e9conomiste, entrepreneur, auteur et fondateur de l\u2019agence de communication strat\u00e9gique Growth Inc. Auparavant \u00e9conomiste en chef, il intervient dans le Never Overdue Podcast pour parler d\u2019\u00e9conomie, d\u2019entrepreneuriat et de croissance. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Pourquoi le cashflow est-il important pour les entrepreneurs ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le cashflow d\u00e9termine quand l\u2019argent est r\u00e9ellement disponible au sein d\u2019une entreprise. Une soci\u00e9t\u00e9 peut voir son chiffre d\u2019affaires augmenter tout en \u00e9prouvant des pressions financi\u00e8res si les clients paient tardivement ou si la croissance n\u00e9cessite beaucoup de fonds de roulement. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Comment les entrepreneurs peuvent-ils prendre des d\u00e9cisions en p\u00e9riode d\u2019incertitude ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les entrepreneurs peuvent combiner des chiffres pertinents et des informations \u00e9conomiques avec leur exp\u00e9rience et leur intuition. L\u2019important est de ne pas attendre une certitude totale et d\u2019\u00eatre pr\u00eat \u00e0 ajuster ses d\u00e9cisions \u00e0 mesure que de nouvelles informations deviennent disponibles. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Que signifie l\u2019optimisme pour les entrepreneurs ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u2019optimisme ne signifie pas que les probl\u00e8mes sont ignor\u00e9s. Cela signifie que l\u2019on part du principe que les d\u00e9fis peuvent \u00eatre relev\u00e9s et qu\u2019il existe des opportunit\u00e9s de progresser, m\u00eame lorsque les circonstances sont incertaines. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Pourquoi les mod\u00e8les \u00e9conomiques ne sont-ils pas suffisants ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les mod\u00e8les \u00e9conomiques peuvent aider \u00e0 expliquer les \u00e9volutions \u00e9conomiques, mais les entrepreneurs et les entreprises font leurs propres choix en mati\u00e8re d\u2019investissement, de risque et de croissance. L\u2019initiative humaine et l\u2019entrepreneuriat jouent donc \u00e9galement un r\u00f4le majeur. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter De Keyzer sur l\u2019art d\u2019entreprendre en p\u00e9riode d\u2019incertitude Comment prendre de bonnes d\u00e9cisions lorsque l\u2019avenir est incertain ? Quelle est l\u2019importance du cashflow pour la croissance ? Et pourquoi, selon Peter De Keyzer, l\u2019optimisme n\u2019est-il pas une attitude na\u00efve, mais un choix d\u00e9lib\u00e9r\u00e9 ? Dans cet \u00e9pisode du Never Overdue Podcast, Jean-Paul Van Damme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ENTREPRENDRE EN P\u00c9RIODE D\u2019INCERTITUDE - AAA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aaa.be\/fr\/never-overdue-podcast-24\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ENTREPRENDRE EN P\u00c9RIODE D\u2019INCERTITUDE\" \/>\n<meta property=\"og:description\" content=\"AAA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aaa.be\/fr\/never-overdue-podcast-24\/\" \/>\n<meta property=\"og:site_name\" content=\"AAA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TripleASolutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T12:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T07:59:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/01\/Podcast-THumbs-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Triple A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Triple A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/\"},\"author\":{\"name\":\"Triple A\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/#\\\/schema\\\/person\\\/c6874c2c52a12f432b24a69c84bd50ee\"},\"headline\":\"ENTREPRENDRE EN P\u00c9RIODE D\u2019INCERTITUDE\",\"datePublished\":\"2026-01-15T12:59:07+00:00\",\"dateModified\":\"2026-09-08T07:59:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/\"},\"wordCount\":1374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aaa.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Podcast-THumbs-6.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/\",\"url\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-24\\\/\",\"name\":\"ENTREPRENDRE EN P\u00c9RIODE D\u2019INCERTITUDE - 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