{"id":3221,"date":"2026-03-11T08:09:48","date_gmt":"2026-03-11T08:09:48","guid":{"rendered":"https:\/\/aaa.be\/never-overdue-podcast-no-26\/"},"modified":"2026-09-08T07:22:22","modified_gmt":"2026-09-08T07:22:22","slug":"never-overdue-podcast-no-26","status":"publish","type":"post","link":"https:\/\/aaa.be\/fr\/never-overdue-podcast-no-26\/","title":{"rendered":"Europe, innovation et cha\u00eenes de valeur"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-glenn-magerman-over-waardeketens-productiviteit-en-de-europese-economie\" class=\"wp-block-heading\">Glenn Magerman sur les cha\u00eenes de valeur, la productivit\u00e9 et l\u2019\u00e9conomie europ\u00e9enne<\/h2>\n\n<p class=\"wp-block-paragraph\">Comment les entreprises sont-elles connect\u00e9es entre elles via les cha\u00eenes de valeur ? Pourquoi l\u2019Europe est-elle confront\u00e9e \u00e0 un probl\u00e8me de productivit\u00e9 ? Et que peuvent faire les entrepreneurs pour rester comp\u00e9titifs dans une \u00e9conomie de plus en plus influenc\u00e9e par la technologie, la concurrence internationale et les cha\u00eenes de valeur mondiales ?  <\/p>\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode du <strong>Never Overdue Podcast<\/strong>, <strong>Jean-Paul Van Damme (AAA)<\/strong> s\u2019entretient avec <strong>Glenn Magerman<\/strong>, \u00e9conomiste et professeur \u00e0 l\u2019<strong>ULB<\/strong>. Magerman \u00e9tudie la mani\u00e8re dont les entreprises du monde entier sont connect\u00e9es entre elles via les cha\u00eenes de valeur : des r\u00e9seaux de fournisseurs et de clients qui forment ensemble l\u2019\u00e9conomie. <\/p>\n\n<p class=\"wp-block-paragraph\">La discussion porte sur l\u2019\u00e9conomie, mais surtout sur ce que ces d\u00e9veloppements \u00e9conomiques signifient pour les entreprises. Les taux d\u2019int\u00e9r\u00eat, les prix de l\u2019\u00e9nergie, la productivit\u00e9, l\u2019innovation, le talent et la concurrence internationale sont autant de sujets abord\u00e9s. <br\/><br\/><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Never Overdue met Glenn Magerman Afl.26\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/YR458qbz8r0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 id=\"h-wat-zijn-waardeketens-en-waarom-zijn-ze-belangrijk-voor-bedrijven\" class=\"wp-block-heading\">Que sont les cha\u00eenes de valeur et pourquoi sont-elles importantes pour les entreprises ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Une entreprise n\u2019est jamais totalement isol\u00e9e. Les soci\u00e9t\u00e9s sont li\u00e9es entre elles par leurs fournisseurs et leurs clients. Ensemble, ces relations forment ce que l\u2019on appelle des <strong>cha\u00eenes de valeur<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Selon Glenn Magerman, il est donc essentiel de ne pas consid\u00e9rer l\u2019\u00e9conomie uniquement sous l\u2019angle des entreprises individuelles ou des secteurs, mais comme un r\u00e9seau. Lorsqu\u2019un changement survient quelque part dans ce r\u00e9seau, il peut avoir des r\u00e9percussions sur les entreprises situ\u00e9es plus loin dans la cha\u00eene. <\/p>\n\n<p class=\"wp-block-paragraph\">Une hausse du prix de l\u2019\u00e9nergie ou une perturbation de la production, par exemple, ne se limite pas \u00e0 une seule entreprise. En raison de l\u2019interd\u00e9pendance, les changements peuvent se propager \u00e0 travers toute la cha\u00eene de valeur. <\/p>\n\n<p class=\"wp-block-paragraph\">De nouvelles sources de donn\u00e9es, notamment les transactions TVA entre entreprises, permettent selon Magerman d\u2019analyser de mieux en mieux ces r\u00e9seaux \u00e9conomiques. Cela offre un aper\u00e7u des risques et des opportunit\u00e9s au sein d\u2019une \u00e9conomie. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn-1024x256.png\" alt=\"\" class=\"wp-image-542\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn-1024x256.png 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn-300x75.png 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn-768x192.png 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn-1536x384.png 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2026-03-12-072257_jiwn.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-waarom-zijn-waardeketens-relevant-voor-ondernemers-en-cfo-s\" class=\"wp-block-heading\">Pourquoi les cha\u00eenes de valeur sont-elles pertinentes pour les entrepreneurs et les CFO ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Pour les entrepreneurs et les CFO, penser en termes de cha\u00eenes de valeur signifie ne pas se limiter \u00e0 sa propre organisation. Les fournisseurs, les clients et les autres entreprises avec lesquelles vous \u00eates li\u00e9 peuvent \u00e9galement influencer vos r\u00e9sultats commerciaux. <\/p>\n\n<p class=\"wp-block-paragraph\">En effet, un changement chez un acteur peut avoir des cons\u00e9quences pour d\u2019autres entreprises du r\u00e9seau. Plus les entreprises sont fortement connect\u00e9es, plus il devient crucial de comprendre o\u00f9 se situent les d\u00e9pendances et les risques potentiels. <\/p>\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es \u00e9conomiques peuvent aider \u00e0 ne pas se contenter de regarder le pass\u00e9, mais aussi \u00e0 mieux comprendre comment les entreprises et les march\u00e9s sont interconnect\u00e9s.<\/p>\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019Europe fait-elle face \u00e0 un d\u00e9fi de productivit\u00e9 ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Un th\u00e8me central de la discussion est la <strong>comp\u00e9titivit\u00e9 de l\u2019Europe<\/strong>. Selon Glenn Magerman, l\u2019Europe est confront\u00e9e depuis un certain temps \u00e0 une croissance de la productivit\u00e9 relativement lente. Cela a des cons\u00e9quences sur la position concurrentielle des entreprises europ\u00e9ennes face, entre autres, aux \u00c9tats-Unis et \u00e0 la Chine.  <\/p>\n\n<p class=\"wp-block-paragraph\">D\u2019autres facteurs jouent \u00e9galement un r\u00f4le. Des prix de l\u2019\u00e9nergie plus \u00e9lev\u00e9s augmentent les co\u00fbts pour les entreprises europ\u00e9ennes, tandis qu\u2019une r\u00e9glementation fragment\u00e9e peut rendre plus difficile pour les entreprises de passer rapidement \u00e0 l\u2019\u00e9chelle internationale. <\/p>\n\n<p class=\"wp-block-paragraph\">En outre, il existe diff\u00e9rentes r\u00e8gles nationales au sein de l\u2019Europe. Pour les entreprises souhaitant \u00eatre actives dans plusieurs pays, cela peut impliquer l\u2019organisation de structures juridiques et de processus diff\u00e9rents. Cela accro\u00eet la complexit\u00e9 et peut ralentir la croissance internationale.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl-1024x256.png\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl-1024x256.png 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl-300x75.png 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl-768x192.png 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl-1536x384.png 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/6_2026-03-12-072343_jvrl.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-hoe-kunnen-europese-bedrijven-competitief-blijven\" class=\"wp-block-heading\">Comment les entreprises europ\u00e9ennes peuvent-elles rester comp\u00e9titives ?<\/h2>\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 les d\u00e9fis, Glenn Magerman reste optimiste quant aux possibilit\u00e9s de l\u2019Europe. Selon lui, l\u2019Europe dispose toujours d\u2019atouts majeurs en mati\u00e8re d\u2019<strong>\u00e9ducation, de connaissances et de recherche<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Cette base de connaissances constitue une condition essentielle \u00e0 l\u2019innovation technologique. Pour les entreprises, cela signifie qu\u2019investir dans le savoir, la technologie et le talent reste indispensable pour rester comp\u00e9titif. <\/p>\n\n<p class=\"wp-block-paragraph\">Selon cette vision, le d\u00e9fi r\u00e9side dans la combinaison de ces connaissances avec suffisamment de capitaux et d\u2019esprit d\u2019entreprise. Les entreprises qui y parviennent peuvent cr\u00e9er de nouvelles opportunit\u00e9s et continuer \u00e0 cro\u00eetre, m\u00eame dans un environnement \u00e9conomique complexe. <\/p>\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019innovation et le talent sont-ils importants pour la croissance \u00e9conomique ?<\/h2>\n\n<p class=\"wp-block-paragraph\">L\u2019innovation technologique ne na\u00eet pas de la technologie seule. Elle n\u00e9cessite \u00e9galement des personnes poss\u00e9dant les connaissances et les comp\u00e9tences ad\u00e9quates pour d\u00e9velopper et appliquer cette technologie. <\/p>\n\n<p class=\"wp-block-paragraph\">Pour les entrepreneurs, cela signifie que le <strong>d\u00e9veloppement des talents et des connaissances<\/strong> devient un facteur strat\u00e9gique. Investir dans les collaborateurs, la technologie et l\u2019expertise peut aider les entreprises \u00e0 devenir plus productives et innovantes. <\/p>\n\n<p class=\"wp-block-paragraph\">Dans une \u00e9conomie o\u00f9 les d\u00e9veloppements technologiques se succ\u00e8dent rapidement, il devient par ailleurs de plus en plus important de pouvoir continuer \u00e0 apprendre et \u00e0 s\u2019adapter.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl-1024x256.png\" alt=\"\" class=\"wp-image-545\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl-1024x256.png 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl-300x75.png 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl-768x192.png 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl-1536x384.png 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/7_2026-03-12-072447_bfpl.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-wat-kunnen-ondernemers-leren-van-de-europese-economie\" class=\"wp-block-heading\">Que peuvent apprendre les entrepreneurs de l\u2019\u00e9conomie europ\u00e9enne ?<\/h2>\n\n<p class=\"wp-block-paragraph\">La principale le\u00e7on de l\u2019entretien avec Glenn Magerman est que les entreprises ne peuvent \u00eatre consid\u00e9r\u00e9es isol\u00e9ment de leur environnement \u00e9conomique.<\/p>\n\n<p class=\"wp-block-paragraph\">Les entrepreneurs et les CFO ne doivent pas seulement se concentrer sur leurs propres chiffres et processus, mais aussi comprendre comment leur entreprise est li\u00e9e aux fournisseurs, aux clients, aux march\u00e9s et aux d\u00e9veloppements internationaux.<\/p>\n\n<p class=\"wp-block-paragraph\">Les cha\u00eenes de valeur, la productivit\u00e9, les taux d\u2019int\u00e9r\u00eat, les prix de l\u2019\u00e9nergie, la r\u00e9glementation et l\u2019innovation technologique peuvent tous influencer la strat\u00e9gie d\u2019entreprise. Celui qui comprend mieux ces liens peut, selon les enseignements de ce podcast, mieux identifier o\u00f9 naissent les risques et les opportunit\u00e9s. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion : comprenez le r\u00e9seau dans lequel vous entreprenez<\/h2>\n\n<p class=\"wp-block-paragraph\">La discussion avec Glenn Magerman montre clairement que les d\u00e9veloppements \u00e9conomiques se r\u00e9percutent directement sur le monde des affaires.<\/p>\n\n<p class=\"wp-block-paragraph\">Les entreprises font partie de cha\u00eenes de valeur dans lesquelles un changement chez un acteur peut avoir des cons\u00e9quences pour les autres. Parall\u00e8lement, l\u2019Europe fait face \u00e0 des d\u00e9fis en termes de productivit\u00e9, de prix de l\u2019\u00e9nergie, de r\u00e9glementation et de concurrence internationale. <\/p>\n\n<p class=\"wp-block-paragraph\">Pourtant, selon Magerman, l\u2019Europe dispose d\u2019atouts importants : <strong>connaissances, \u00e9ducation, recherche et talent<\/strong>. Pour les entrepreneurs, le d\u00e9fi consiste \u00e0 combiner ces atouts avec la technologie, le capital et l\u2019esprit d\u2019entreprise. <\/p>\n\n<p class=\"wp-block-paragraph\">Le fil conducteur ? <strong>Ne regardez pas seulement votre propre entreprise, mais comprenez aussi le r\u00e9seau \u00e9conomique dans lequel vous op\u00e9rez.<\/strong><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/glennmagerman\/\">Glenn Magerman<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aaa.be\/fr\/solutions\/\">En savoir plus sur AAA<\/a><\/div>\n<\/div>\n\n<h2 id=\"h-veelgestelde-vragen-over-glenn-magerman-waardeketens-en-de-europese-economie\" class=\"wp-block-heading\">Questions fr\u00e9quemment pos\u00e9es sur Glenn Magerman, les cha\u00eenes de valeur et l\u2019\u00e9conomie europ\u00e9enne<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Qui est Glenn Magerman ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Glenn Magerman est \u00e9conomiste et professeur \u00e0 l\u2019ULB. Il \u00e9tudie comment les entreprises sont connect\u00e9es entre elles via les cha\u00eenes de valeur et comment les d\u00e9veloppements \u00e9conomiques se r\u00e9percutent sur les entreprises et les march\u00e9s. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Qu\u2019est-ce qu\u2019une cha\u00eene de valeur ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Une cha\u00eene de valeur est un r\u00e9seau d\u2019entreprises li\u00e9es entre elles en tant que fournisseurs et clients. Un changement chez une entreprise peut donc avoir des cons\u00e9quences pour d\u2019autres entreprises au sein de la m\u00eame cha\u00eene. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Pourquoi les cha\u00eenes de valeur sont-elles importantes pour les entrepreneurs ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les cha\u00eenes de valeur mettent en \u00e9vidence l\u2019interd\u00e9pendance des entreprises. Des changements, par exemple dans les prix de l\u2019\u00e9nergie, la production ou la demande, peuvent se propager \u00e0 travers un r\u00e9seau de fournisseurs et de clients. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Pourquoi l\u2019Europe a-t-elle un probl\u00e8me de productivit\u00e9 ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Selon Glenn Magerman, l\u2019Europe conna\u00eet depuis un certain temps une croissance de la productivit\u00e9 relativement lente. Des prix de l\u2019\u00e9nergie plus \u00e9lev\u00e9s et une r\u00e9glementation fragment\u00e9e peuvent en outre entraver la position concurrentielle et la capacit\u00e9 de d\u00e9veloppement international des entreprises europ\u00e9ennes. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Comment les entreprises europ\u00e9ennes peuvent-elles rester comp\u00e9titives ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Investir dans les connaissances, l\u2019\u00e9ducation, la technologie et le talent reste crucial selon les enseignements de cet entretien. Ces \u00e9l\u00e9ments doivent \u00eatre combin\u00e9s avec le capital et l\u2019esprit d\u2019entreprise pour permettre l\u2019innovation et la croissance. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Que peuvent apprendre les CFO et les entrepreneurs des cha\u00eenes de valeur ?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Les CFO et les entrepreneurs peuvent regarder au-del\u00e0 de leur propre organisation et analyser \u00e9galement les relations avec les fournisseurs, les clients et les autres entreprises. Ils obtiennent ainsi une meilleure vision des d\u00e9pendances, des risques et des opportunit\u00e9s. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenn Magerman sur les cha\u00eenes de valeur, la productivit\u00e9 et l\u2019\u00e9conomie europ\u00e9enne Comment les entreprises sont-elles connect\u00e9es entre elles via les cha\u00eenes de valeur ? Pourquoi l\u2019Europe est-elle confront\u00e9e \u00e0 un probl\u00e8me de productivit\u00e9 ? Et que peuvent faire les entrepreneurs pour rester comp\u00e9titifs dans une \u00e9conomie de plus en plus influenc\u00e9e par la technologie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europe, innovation et cha\u00eenes de valeur - AAA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aaa.be\/fr\/never-overdue-podcast-no-26\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europe, innovation et cha\u00eenes de valeur\" \/>\n<meta property=\"og:description\" content=\"AAA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aaa.be\/fr\/never-overdue-podcast-no-26\/\" \/>\n<meta property=\"og:site_name\" content=\"AAA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TripleASolutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T08:09:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T07:22:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/03\/Podcast-THumbs-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Triple A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Triple A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/\"},\"author\":{\"name\":\"Triple A\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/#\\\/schema\\\/person\\\/c6874c2c52a12f432b24a69c84bd50ee\"},\"headline\":\"Europe, innovation et cha\u00eenes de valeur\",\"datePublished\":\"2026-03-11T08:09:48+00:00\",\"dateModified\":\"2026-09-08T07:22:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/\"},\"wordCount\":1492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aaa.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Podcast-THumbs-4.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/\",\"url\":\"https:\\\/\\\/aaa.be\\\/fr\\\/never-overdue-podcast-no-26\\\/\",\"name\":\"Europe, innovation et cha\u00eenes de valeur - 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