{"id":3179,"date":"2025-12-17T12:54:32","date_gmt":"2025-12-17T12:54:32","guid":{"rendered":"https:\/\/aaa.be\/never-overdue-podcast-23\/"},"modified":"2026-09-09T08:42:38","modified_gmt":"2026-09-09T08:42:38","slug":"never-overdue-podcast-23","status":"publish","type":"post","link":"https:\/\/aaa.be\/en\/never-overdue-podcast-23\/","title":{"rendered":"Entrepreneurship on a global scale"},"content":{"rendered":"\n<h2 id=\"h-van-familiebedrijf-naar-wereldspeler-zonder-jezelf-te-verliezen\" class=\"wp-block-heading\">From family business to global player without losing yourself<\/h2>\n\n<p class=\"wp-block-paragraph\">How do you grow from a family business into an international player without losing your entrepreneurial DNA? How important is cash flow when a crisis hits? And how do you combine technology with human service?  <\/p>\n\n<p class=\"wp-block-paragraph\">In this episode of the <strong>Never Overdue Podcast<\/strong>, Jean-Paul Van Damme talks with <strong>Frank Van den Steen<\/strong>, Country Manager Benelux at <strong>MSC Cruises<\/strong>. What begins as a conversation about cruises quickly evolves into a broader discussion on <strong>international growth, cash flow, logistics, digitalization, sustainability, and people-oriented leadership<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">MSC Cruises is a family business operating globally. It is precisely this combination of international scale and a long-term vision that makes Frank Van den Steen&#8217;s story compelling for entrepreneurs and finance professionals. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Never Overdue Podcast met Frank Van den Steen\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/h4o5wCmf2Mg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=h4o5wCmf2Mg\">Watch on YouTube<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/show\/5MHsKyCL1npgGqldQbLx\">Never Overdue on Spotify<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/be\/podcast\/never-overdue\/id1749547629\">Never Overdue on Apple Podcasts<\/a><\/div>\n<\/div>\n\n<h2 id=\"h-hoe-groeit-een-familiebedrijf-uit-tot-een-internationale-wereldspeler\" class=\"wp-block-heading\">How does a family business grow into an international global player?<\/h2>\n\n<p class=\"wp-block-paragraph\">MSC started with one captain and one ship and grew into a global group with nearly a thousand vessels and hundreds of thousands of employees. Yet, its family character remained a vital part of the organization. <\/p>\n\n<p class=\"wp-block-paragraph\">According to Frank Van den Steen, this long-term vision is a key differentiator from publicly traded companies. While listed companies must focus heavily on quarterly results, a family business can make decisions based on continuity and a longer horizon. <\/p>\n\n<p class=\"wp-block-paragraph\">According to the vision shared in the conversation, this stability makes it possible to continue investing and looking ahead, even during difficult periods.<\/p>\n\n<p class=\"wp-block-paragraph\">For other entrepreneurs, this is an interesting lesson: <strong>growth does not have to mean losing the DNA you started with.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Why is cash flow essential for crisis-resilient companies?<\/h2>\n\n<p class=\"wp-block-paragraph\">The COVID-19 crisis made it clear how important financial resilience is. When cruises worldwide came to a temporary standstill, MSC could rely on its cargo division, which continued to function. <\/p>\n\n<p class=\"wp-block-paragraph\">This diversification provided financial resilience at a time when a major part of the activities ceased. As a result, according to Frank Van den Steen&#8217;s account, MSC was able to keep investing instead of coming to a complete halt. <\/p>\n\n<p class=\"wp-block-paragraph\">The lesson extends beyond the cruise industry. For entrepreneurs and finance professionals, the importance of <strong>cash flow, diversification, and financial buffers<\/strong> demonstrates why crisis resilience does not just begin when a crisis breaks out. <\/p>\n\n<p class=\"wp-block-paragraph\">A healthy cash position gives companies not only the ability to survive difficult periods but also to seize opportunities when others have to scale back.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf-1024x256.webp\" alt=\"\" class=\"wp-image-1384\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/3_2025-12-17-083604_strf.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">How do you combine technology with human service?<\/p>\n\n<p class=\"wp-block-paragraph\">MSC Cruises invests heavily in digitalization. Apps, automation, and cashless systems make various processes more efficient and simpler. <\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, Frank Van den Steen believes human interaction remains essential. Technology should support the customer experience, not replace it. <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, MSC deliberately chooses a combination of digital and personal service: <strong>digital where possible, personal where necessary<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">This approach is also relevant for other organizations. As companies grow and processes are automated, the challenge arises to increase efficiency without customers feeling they are only communicating with systems. <\/p>\n\n<h2 class=\"wp-block-heading\">What can entrepreneurs learn from the scale of MSC Cruises?<\/h2>\n\n<p class=\"wp-block-paragraph\">Organizing a cruise ship is a complex logistical operation. Thousands of passengers, supplies, routes, weather conditions, staff, and service must be constantly aligned. <\/p>\n\n<p class=\"wp-block-paragraph\">According to the insights from the conversation, this requires not only scale but also <strong>preparation, planning, and strong operational processes<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">For entrepreneurs, this means that growth is not just about more customers or revenue. As an organization grows, so does its complexity. Processes and people must grow along with that scale.  <\/p>\n\n<p class=\"wp-block-paragraph\">The challenge is to combine efficiency and control with enough flexibility to respond to unexpected circumstances.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf-1024x256.webp\" alt=\"\" class=\"wp-image-1385\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/4_2025-12-17-083618_mjwf.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-waarom-is-mensgericht-leiderschap-belangrijk-bij-sterke-groei\" class=\"wp-block-heading\">Why is people-oriented leadership important during strong growth?<\/h2>\n\n<p class=\"wp-block-paragraph\">International growth and digitalization can make processes more efficient, but ultimately, people remain the determining factor for the quality of an organization.<\/p>\n\n<p class=\"wp-block-paragraph\">The story of MSC shows that technology and scale do not necessarily stand in opposition to human service. The challenge lies in using technology where it adds value and maintaining human interaction where it makes the difference. <\/p>\n\n<p class=\"wp-block-paragraph\">This also requires leaders to look not just at processes and figures, but at the people who sustain the organization every day.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Growing as an organization, therefore, does not just mean getting bigger. It also means monitoring how you work, how you serve customers, and what culture you want to maintain. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">What can SMEs learn from an international family business?<\/h2>\n\n<p class=\"wp-block-paragraph\">MSC Cruises operates on a scale that is unthinkable for most SMEs. Yet, several principles from the conversation are broadly applicable. <\/p>\n\n<p class=\"wp-block-paragraph\">A clear long-term vision, attention to cash flow, diversification, efficient processes, and investing in people are relevant for businesses of any size.<\/p>\n\n<p class=\"wp-block-paragraph\">The most important lesson is perhaps that <strong>scale and humanity do not have to be opposites<\/strong>. An organization can grow internationally while maintaining its values and entrepreneurial character. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk-1024x256.webp\" alt=\"\" class=\"wp-image-1386\" srcset=\"https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk-1024x256.webp 1024w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk-300x75.webp 300w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk-768x192.webp 768w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk-1536x384.webp 1536w, https:\/\/aaa.be\/wp-content\/uploads\/2026\/04\/5_2025-12-17-083637_bqxk.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-conclusie-groeien-zonder-je-kern-te-verliezen\" class=\"wp-block-heading\">Conclusion: growing without losing your core<\/h2>\n\n<p class=\"wp-block-paragraph\">The conversation with Frank Van den Steen shows that entrepreneurship on a global scale requires much more than growth alone.<\/p>\n\n<p class=\"wp-block-paragraph\">It is about financial resilience, long-term thinking, logistical complexity, and technology. But it is also about people, customers, and the culture that holds an organization together. <\/p>\n\n<p class=\"wp-block-paragraph\">The story of MSC Cruises shows how a family business can grow into an international global player without losing sight of its human DNA.<\/p>\n\n<p class=\"wp-block-paragraph\">For entrepreneurs, the message is clear: <strong>growth requires scale, but sustainable growth also requires vision, cash flow, and humanity.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.msccruises.be\/\">About MSC Cruises<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aaa.be\/en\/solutions\/\">Learn more about AAA<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"h-veelgestelde-vragen-over-frank-van-den-steen-en-msc-cruises\" class=\"wp-block-heading\">Frequently asked questions about Frank Van den Steen and MSC Cruises<\/h2>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Who is Frank Van den Steen?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Frank Van den Steen is the Country Manager Benelux for MSC Cruises. In the Never Overdue Podcast, he speaks about international growth, entrepreneurship, cash flow, digitalization, logistics, and leadership. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How did MSC grow into an international global player?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">MSC started as a family business with one captain and one ship and grew into an international group. According to Frank Van den Steen&#8217;s story, long-term vision, continuity, and the ability to invest independently play a major role. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Why is cash flow important during a crisis?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cash flow and financial resilience ensure that a company can bridge difficult periods. At MSC, diversification played a key role when cruise activities came to a halt during the COVID-19 crisis. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How does MSC Cruises use technology?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">MSC invests in apps, automation, and cashless systems, among other things. Technology is used to make processes more efficient, while human interaction remains important for the customer experience. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How do you combine digitalization with human service?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">By using technology where it makes processes simpler and more efficient, but maintaining human interaction where personal contact adds value.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What can entrepreneurs learn from MSC Cruises?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Entrepreneurs can learn from the focus on long-term vision, cash flow, diversification, scalability, and people-oriented leadership. Growth does not have to mean that a company loses its original DNA. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From family business to global player without losing yourself How do you grow from a family business into an international player without losing your entrepreneurial DNA? How important is cash flow when a crisis hits? And how do you combine technology with human service? 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